The Launch of ROE
- Aspen Westerbeck
- Feb 4
- 1 min read

The launch of this new business is truly a dream of mine coming into fruition. In 2019, shortly after adding on specialty furniture rentals as an offering through my first business Aspen Jean Planning, I knew that branching the rentals off into it's own brand was my long term goal. As my inventory kept growing along with the bookings, I knew it was the perfect time to create ROE.
I really started throwing myself into both praying and planning for ROE late summer/early fall of 2024. After a heart-wrenching loss of what would have been the baby that completed our family and how that completely flipped our world upside down, I knew I wanted this new brand to be a reminder of our baby Monroe Kit and God's testament to bring beauty from ashes.
Throughout the conception of this business, I have been so blessed to work with some of the most talented and strong in faith creatives that I admire and look up to both professionally and personally, as they helped bring this brand to life. I am so excited to be offering these beautiful pieces and services to all my current and future clients. The support I have received for my business means so incredibly much to me. Thank you.